Aloha Canada Incentive Program

The Solution

For the past five years, an Incremental incentive program has delivered year-on-year growth for the world’s leading food manufacturers.

Each year, as the program’s success has grown, the number of food manufacturers joining the program has grown too.

Now in its sixth year, five leading food manufacturers teamed up to fire-up their food distributor partners and share the business benefits.

To get the world’s top food manufacturers onboard, Incremental utilised their unique self-funding business model, Upside Only™.

Upside Only™ allowed food manufacturers to fund the program’s rewards and travel prizes after their distributor partners achieved growth targets.

So for a distributor-partner to enjoy their travel rewards, they must make sufficient sales, including a significant margin, to cover the trip’s cost.

In addition to growing sales, Aloha Canada allowed the food manufacturers to educate its distributor-partners too.

These highly interactive educational components, helped the food manufacturers maintain and manage price-points in a tightly-fought low-growth market.

During the program’s selling period, personalised, data-rich emails updated participants about their progress and their next challenge: reaching the reward program’s next tier.

The program ranked distributor partner into three tiers. These tiers led to increasingly valuable travel rewards. Tier one participants and their partners enjoyed four nights in Hawaii. Tier two participants plus partners received four nights in Hawaii, two nights in Vancouver, Canada, plus a gold class Rocky Mountaineer train experience. In addition to travelling to Hawaii and through the Rockies, tier three participants also enjoyed the picturesque settings of Lake Louise.